Welcome to the Lodge.

Sam Neumann is a New York Times bestselling author and Bob Ross enthusiast. This is his place. Make yourself comfortable.

RELEASE DAY (The Call of the Mountain Edition)

Gang, it’s here. The Call of the Mountain is available as an ebook as of a few hours ago. If you preordered, it already magically appeared on your device. If not, get it here. In case you missed it, there’s a trailer: The team and I bent over backwards putting together the best damn book we could. I hope you enjoy…

It’s Here: The Call of the Mountain Trailer

Oh yes, yes indeed, this is happening. See below for the book trailer for the Call of the Mountain. A book trailer is like a movie trailer for a book. Weird? A little I guess. Whatever, just watch it. Turn it up and watch in HD. Or else. Preorder the book here. 

New Books (and Old Books I Want to Give You for Free)

1. The Call of the Mountain, that novel I keep talking about, is available for preorder on Amazon. This means you can just click the button to buy it now and they’ll magically send it to your device when it’s released on July 21. You should do it. Do it. Honestly, it’s $4. Just do it. Here’s the skinny: Deep in the…

Ranking the Bears

Deep in contemplative thought about whether polar bears or grizzly bears are cooler, I realized I must go deeper into this topic. Everyone knows the bear is one of the greatest animals, but what kind of bear is best? How many types of bears are there, really? Is there a worst bear? Could a person ride a bear? Etc. There…

On Branding

Some moons ago I was sent to Indianapolis by my employer to attend the NCAA Emerging Leaders Seminar. This event is described as “an annual professional development event providing effective leadership, educational and transitional programming for more than 200 current graduate assistants and interns from NCAA membership institutions, conference offices and affiliate organizations.” For me, it was a free trip…